Privacy Policy
Last Updated On: April 16, 2025
This Privacy Policy outlines the policies of Business Shapes Ltd T/A Greener Earth Alliance, located at Third Floor, 207 Regent Street, London W1B 3HH, United Kingdom, regarding the collection, use, and disclosure of information when you use our website (https://greenerearthalliance.com) (the “Service”). By accessing or using the Service, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy. If you do not agree, please do not access or use the Service.
We may update this Privacy Policy at any time. If we do, we’ll post the updated version on our website. The revised Policy will be effective immediately upon being posted on the website. Your continued access or use of the Service after such time constitutes your acceptance of the revised Privacy Policy. We recommend that you periodically review this page.
Information We Collect
We collect and process the following personal information:
- Name
- Mobile
- Social Media Profile
- Date of Birth
- Address
- Work Address
- Payment Information
Additionally, when you visit or log into our website, we use cookies and similar technologies to collect certain information about your visit. This includes:
- Usage Data: Information about how you use our site, such as pages visited, time spent on pages, and links clicked.
- Device Information: Details about the device you use to access our site, including IP address, browser type, and operating system.
- Personal Data: If you provide it, we may collect information such as your email address, phone number, or other contact details.
We may also combine this information collected automatically with other data we receive from third-party sources, such as data providers and marketing partners, to create a more complete profile of you. We then use this profile to communicate with you, including providing personalized advertising and promotional content based on your interests and browsing behaviour. You may opt out of this at any time.
How We Use Your Information
We use the information we collect for the following purposes:
- Marketing and Promotional Communications
- Creating User Accounts
- Collecting Testimonials
- Gathering Customer Feedback
- Enforcing Terms and Conditions
- Processing Payments
- Providing Support
- Administrative Communications
- Targeted Advertising
- Managing Customer Orders
- Site Protection
- Dispute Resolution
- Managing User Accounts
If we intend to use your information for any other purpose, we will seek your consent and use your information only upon receiving such consent, unless otherwise required by law.
How We Share Your Information
We do not transfer your personal information to any third party without seeking your consent, except in limited circumstances as described below:
- Advertising Services
- Sponsors
- Marketing Agencies
- Legal Entities
- Analytics Providers
- Payment Recovery Services
- Data Collection and Processing Services
We require such third parties to use the personal information we transfer to them only for the purpose for which it was transferred and not to retain it longer than necessary.
We may also disclose your personal information to:
- Comply with applicable law, regulation, court order, or other legal processes.
- Enforce our agreements with you, including this Privacy Policy.
- Respond to claims that your use of the Service violates any third-party rights.
In the event of a merger or acquisition, your information may be transferred to the new owner.
Retention of Your Information
We retain your personal information for 90 days to 2 years after user accounts remain idle or as long as necessary to fulfill the purposes for which it was collected. We may need to retain certain information for longer periods for record-keeping, compliance with applicable laws, or other legitimate reasons such as enforcing legal rights and fraud prevention. Residual anonymous and aggregate information may be stored indefinitely.
Your Rights
Depending on applicable laws, you may have the right to:
- Access and rectify or erase your personal data.
- Receive a copy of your personal data.
- Restrict or object to the active processing of your data.
- Request us to share (port) your personal information to another entity.
- Withdraw any consent provided to us to process your data.
- Lodge a complaint with a statutory authority.
To exercise these rights, please contact us using this link – Contact Us. We will respond to your request in accordance with applicable law.
Please note that if you do not allow us to collect or process the required personal information or withdraw consent to process it for the required purposes, you may not be able to access or use the services for which your information was sought.
Cookies and Similar Technologies
We use cookies and similar technologies to recognize your repeat visits and preferences, measure the effectiveness of campaigns, and analyze traffic. To learn more about the cookies we use and your choices regarding these technologies, please refer to our Cookie Policy.
Security
We employ reasonable security measures to prevent the loss, misuse, or unauthorized alteration of your information under our control. However, due to inherent risks, we cannot guarantee absolute security and, therefore, cannot ensure or warrant the security of any information you transmit to us; you do so at your own risk.
Payment Processing
We use trusted third-party payment providers such as but not limited to Stripe and PayPal to securely process any payments made through our website. We do not store or have access to your full credit or debit card details.
Third-Party Links
Our Service may contain links to other websites not operated by us. This Privacy Policy does not address the privacy policies and practices of any third parties, including those operating any website or service accessible via a link on the Service. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Grievance / Data Protection Officer
If you have any queries or concerns about the processing of your information, you may write to our Grievance Officer at:
Business Shapes Ltd
Third Floor, 207 Regent Street
London, W1B 3HH, UK
Alternatively, you can contact us using this link – Contact Us. We will address your concerns in accordance with applicable law.