Wooga Turns Gaming into Climate Action: 200,000 Trees to Be Planted After June’s Journey Event

Wooga®, the mobile game developer behind June’s Journey®, is harnessing the power of gaming to support environmental sustainability. Through an in-game tree-planting event, the company pledged to plant 200,000 real trees, turning virtual engagement into tangible climate action.

The Initiative: How Gaming Supports Reforestation

Wooga® launched an in-game event encouraging June’s Journey® players to plant virtual trees. For every tree placed in the game, Wooga® committed to planting real trees in partnership with Ecosia, a search engine dedicated to funding reforestation projects. The overwhelming participation from players led to the company’s expanded pledge of 200,000 trees.

When and Where Are the Trees Being Planted?

The tree-planting efforts began in 2022, focusing on reforestation in regions that need ecological restoration. Through its collaboration with Ecosia, Wooga® is supporting projects in:

• Madagascar – Restoring forests to protect biodiversity and reduce soil erosion.
• Brazil – Planting trees to counter deforestation and preserve the Amazon rainforest.
• Burkina Faso – Enhancing soil quality and supporting sustainable agriculture through tree planting.

Each of these locations benefits from increased tree coverage, which helps restore ecosystems, combat climate change, and support local communities.

Progress Towards the 200,000-Tree Goal

Wooga® has already made significant strides in reaching its target. Thousands of trees have been planted across the designated regions, with continued monitoring to ensure survival and long-term benefits. The initiative aligns with Ecosia’s broader mission to fund and oversee reforestation efforts worldwide.

Why Reforestation Matters

Planting trees offers multiple benefits for the environment and communities:

• Carbon Absorption – Trees capture carbon dioxide, reducing greenhouse gases in the atmosphere.
• Biodiversity Protection – Restored forests provide habitats for endangered species.
• Soil and Water Conservation – Trees prevent soil erosion and improve water retention, crucial for sustainable farming.
• Community Benefits – Reforestation projects create jobs and promote sustainable land use for local populations.

How Gamers Can Continue Making an Impact

Even if you missed the initial in-game event, you can still support environmental initiatives:

• Play June’s Journey® and participate in future sustainability campaigns.
• Use Ecosia as your search engine to contribute to ongoing tree-planting efforts.

The Power of Gaming for Environmental Change

Wooga’s commitment to planting 200,000 trees highlights how gaming can contribute to real-world causes. By integrating sustainability into digital experiences, companies can engage their audiences in meaningful action.

What other ways can gaming be used to drive environmental change? The success of this initiative suggests that the potential is just beginning to be explored.

1. Gamers Fighting Climate Change – Wooga® Commits to Plant 200,000 Trees
2. June’s Journey®